What Makes A Perfect Telemarketing Campaign?
Delivering a successful telemarketing campaign is a lot more than just picking up the phone and hoping for the best. There is a number of things you can do to convert a cold call into a hot lead...
Without data, who are you gonna call? - Purchasing or building a quality list of contacts is one of the most important areas of telemarketing. Spending hours contacting poor quality data that is out of date, irrelevant or incorrect is wasted time and money and can be easily avoided. Investing either your time or money in creating a quality contact list will give you a head start on reaching your desired results.
Perfect Your Pitch
When making telemarketing calls, it's important that you have a clear understanding of what your approach to the prospects is, as well as how to best position your products or services to the person on the other end, in a quick, clear and simple manner. If your businesses provides a number of offerings, we suggest that you focus with one and follow with others at a later time.
Engage With The Prospect
It's important that you engage with your contacts early on in the call, telling them how great your company is and everything you do in the first 2 minutes, can result in loss of interest from the prospect. Asking open & qualifying questions at an early stage is a great way to build rapport as well as gathering information and engaging in a conversation both ways.
Have A Clear Objective For The Call
Make sure you have a objective to each call that you make, either to generate a lead, arrange an appointment or just gather information. Tell the contact clearly what you are hoping to achieve from the call and what you would like from them. Being straight forward with new prospects is always the best policy.